10 Marketing Tips for Solopreneurs (That Actually Work)

1. Niche Down Until It Hurts

The riches are in the niches. "I help businesses" is invisible. "I help dentists get more patients with Google Ads" is memorable.

Write blog posts, record videos, share on social. Each piece of content works for you while you sleep. Compound your efforts.

Social media can disappear. Email is yours forever. Offer a free guide in exchange for emails. Nurture with value.

Every happy client knows 3 people who need you. Just ask: "Who else should I talk to?"

Find complementary businesses. Web designer + copywriter. Photographer + event planner. Refer each other.

Document your process. Share behind-the-scenes. People buy from people they know, like, and trust.

Not hours. Not effort. Value. If you save a client $50K, charging $5K is a bargain.

80% of sales happen after 5+ touchpoints. Most people quit after 1. Be persistent, not annoying.

It's 5x cheaper to keep a client than find a new one. Over-deliver. Check in regularly. Become indispensable.

Marketing isn't magic. It's consistent execution of simple tactics. Pick 2-3 from this list and execute for 90 days. Results will follow.